Sce Ario-based Strategy Maps
نویسندگان
چکیده
Strategy maps are designed to help execute strategy and bring predictive qualities to key performance indicators by linking them according to perceived cause-and-effect relationships. However, strategy maps are often extrapolations of past performance and seldom sufficiently linked to possible future states. The authors of this paper argue that scenario analysis could play an important role in the design of strategy maps. Scenario-based strategy maps could enable organizations to face strategic uncertainty in a more effective way and make them more sustainable in the longer term. This paper highlights the strengths and weaknesses of strategy maps and scenario analysis, outlines an approach to develop scenario-based strategy maps, and presents an example.
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